In July 2014, Guild began constructing a new state-of-the-art factory in Southern California where the first order of business was to search the globe for original molds, equipment and rare Guild guitars. Machinery was shipped from the previous factory in New Hartford, CT and retro-fitted into the new production line. Ren Ferguson, legendary luthier, was named VP of Manufacturing and R&D. Ren’s history with Guild (notably his Guild Orpheum Series) combined with many years of excellent guitar building made him the perfect visionary to set up and design Guild’s new factory.

Guild is excited to ring in a new era of USA production. Interpreting classic Guild designs through an innovative approach and use of modern technology, these guitars feel and sound better than ever and are Made to be Played.