The Music Experience

The Music Experience is a pop-up music store that travels with music festivals all around the United States. This spring, Guild was at “Welcome to Rockville” in Jacksonville, FL (Headliners: Ozzy Osbourne and Foo Fighters), “Carolina Rebellion” in Concord, NC (Headliner: Alice in Chains and Shinedown) and “Rock on the Range” in Columbus , OH (Headliner: Tool and Avenged Sevenfold)!

We’ve all experienced that sudden feeling of inspiration after seeing our favorite artist or band kill it on stage. The Music Experience captures that moment, and provides festival-goers the chance to get a new guitar right then and there. While waiting in-between sets or to meet bands and artists backstage, festival-goers had a chance to give some new Guild guitars a spin. For us, it’s always a privilege to have in-person experiences with both new and experienced guitar players, especially as online shopping grows in popularity. Sure, our videos and photography have gotten pretty enticing over the years, but you can never replace that feeling of holding a new guitar in your hands.

These guys know what we’re talking about (click the photos to enlarge or scroll through!):

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Thanks to Squiggy and The Music Experience for bringing us along for the ride the last few years!

Did you catch Guild on the road this Spring, maybe pick up something new? Let us know in the comments below!