Dealer Spotlight: Guitar Resurrection
Guitar Resurrection in Austin, Texas, boasts a rich history, a knowledgeable staff and a vast selection of Guild guitars.
Founded in 1970 as a music repair store in Berkeley, Calif., Guitar Resurrection migrated to Austin’s Crestview neighborhood in 1975 and has flourished as a high-end boutique retailer.
Owner Jim Lehmann has been in the business for nearly 40 years, and when it comes to knowing what’s best, he knows it’s Guild guitars.
“Guild is our best-selling brand,” he said. “Guild guitars have a very warm sound without being mushy; they’ve got a nice clarity to them without being too bright. It’s just a nice even, full, round sound that people really like a lot.”
Guitar Resurrection has enjoyed a loyal customer base for decades. Much of that can be attributed to the shop’s selection, service and honesty.
“We’ll never mislead or try to stick customers with something,” Lehmann said. “We’ll always match them up with the proper thing for what they’re trying to do.”
Although many Guild aficionados flock to the shop knowing what they want, many Guitar Resurrection customers nonetheless seek the staff’s expertise.
“Guilds have sold because we put them in clients’ hands,” Lehmann said. “Sometimes they come in asking for something else, but we suggest Guilds, and clients say, ‘Wow, that’s really nice,’ and they come back for them.”
Some of the store’s best-selling Guild guitars are the D-50, D-55 and GAD-30, GAD-40 and GAD-50 models.
Guitar Resurrection
813 Morrow St. Austin, Texas, 78757 512-478-0095
