SEE & HEAR
Go ahead, get lost browsing through Guild demos, factory tours, and artist performances. Check back here for updates or if you’re a super fan, subscribe to our YouTube channel to receive notifications in your inbox.
About Guild
Guild is one of the world’s historic guitar manufacturers with a long-standing reputation for building iconic musical instruments. From the New York jazz scene in the 1950s, Richie Havens’ legendary performance at Woodstock, to Seattle’s Kim Thayil of Soundgarden, Guild guitars helped create some of the greatest music in history. With a tradition built on old world craftsmanship, quality, and value, Guild guitars have always been made to be played.
Guild Factory Tour: An American Classic Made New in California
Part 1: From Coast to Coast
Part 2: Everything Coming Together
Guild USA
The acoustic guitars featured in this playlist were made in Ventura, California.
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Guild M-25E California Burst
Guild F-55 Maple Demo by Trevor Menear
Guild F-512 Maple Demo by Trevor Menear
Guild F-55 Maple Antique Burst
Guild D-55 Demo by Lari Basilio - "Moving On"
Guild F-512 12 String Demo with Trevor Menear
Guild D-55 Acoustic Guitar Demo
"Green Rocky Road" - Guild D-20 Demo by Trevor Menear
"Stars and Fur" - Guild M-20 Demo by Trevor Menear
Guild USA D-40 Traditional Acoustic Guitar Demo
"Fire on the Ground" - Guild M-20 Demo by Trevor Menear
Guild F-55 Acoustic Guitar Demo
Guild USA M-40 Troubadour Demo
Guild F-512 12 String Demo with Shane Alexander
"Killing Town" - Guild D-20 Demo by Trevor Menear
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Guild Westerly Acoustics
The Westerly Collection pays homage to Guild’s early history renowned for exceptional craftsmanship, quality, and the introduction of many beloved Guild acoustics. Inspired by this golden era, the Guild Westerly Collection carries on the tradition of impeccable workmanship and unwavering excellence by incorporating high-quality materials and classic Guild designs into each instrument.
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Guild A-20 Marley Acoustic Guitar Demo
A-20 Marley | Gideon Marley Demo
Guild BT-240E & BT-258E Deluxe Baritone Acoustics
NEW for 2021 - Guild BT-258E Deluxe Baritone
Guild F-240E Jumbo
Guild OM 260CE Deluxe Burl
Guild OM 250CE Reserve
Guild OM 260CE Deluxe Antique Burst
Guild Westerly Collection F-2512E Maple Acoustic Guitar Demo
Guild Westerly Collection D-140 Acoustic Guitar Demo
Guild Westerly Collection D-140 Acoustic Guitar Demo
Guild Westerly Collection D-240E Acoustic Guitar Demo
Guild Jumbo Junior Mahogany Demo by Devon Geyer
Guild Westerly Collection M-120 Acoustic Guitar Demo
Guild Westerly Collection M-120 Acoustic Guitar Demo
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Guild Electrics
The Guild Newark St. Collection marks the return of classic Guild electric guitars and basses from the 1950s and ’60s—once again putting the distinctive Guild styling and voice that helped shape popular music into the hands of today’s musicians.
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Guild Starfire I Demo by RJ Ronquillo
Guild Starfire I Jet90
Guild Starfire I Jet90 Demo
Guild Starfire I Series
X-175 Manhattan Special
Guild Aristocrat in Snowcrest White
Guild X-350 Stratford
Guild X-175B Manhattan Rockabilly Demo
Guild Starfire IV ST Maple Demo by R.J. Ronquillo
Guild T-50 Slim Demo
Guild S-100 Polara
Guild CE-100D Capri Blues Demo
Guild Bluesbird Demo by Trevor Menear
Guild S-200 T-Bird Demo by R.J. Ronquillo
Guild Starfire V Demo by Trevor Menear
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Guild Basses
Guild Starfire I Bass
Guild Newark St. Starfire Bass II Demo
Guild Starfire Bass II Demo by Vezio Bacci
Guild Starfire Bass II ft. Peter Randall
Guild B-240E & B-240EF Fretless Acoustic Bass Demos
Guild Newark St. Starfire Bass Demo
Guild Jumbo Junior Bass - First Impressions with Peter Randall
Guild Starfire Bass II Flamed Maple Demo
Guild Chris Hillman Signature Byrds Bass - Demo
Guild Starfire I Bass: Featuring- Emily Elbert
Artist Performances
We’ve been so lucky to have witnessed some amazing artist performances over the years. Check ’em out below!
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Alice In Chains Perform "Your Decision"
The Lone Bellow Perform "Teach Me to Know"
Doyle Dykes and son Caleb Perform "Bridging The Gap"
Laura Marling Performs "Love Be Brave"
Neal Casal Performs "Too Much to Ask" in the Guild Lounge
Noah Gundersen Plays 'Dying Now'
Scott Matthews Performs "Eyes Wider Than Before"
Patrick Sweany Performs "Them Shoes"
Joe Pug Performs "One Of Many"
Scott Matthews Performs 'Virginia' in the Guild Lounge
The Lone Bellow Perform "The One You Should Have Let Go"
Now, Now Perform "Lucie, Too" in the Guild Lounge
Guild Artist Willy Porter - "Flying"
Scott Matthews Performs 'Elsewhere' in the Guild Lounge
Guild Artist Willy Porter - "Sister"
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Guild History
Guild’s rich history in manufacturing guitars dates back to the early 1950s. From Hoboken, New Jersey to Westerly, Rhode Island, to Ventura, California, Guild Guitars have always been masterfully built and “Made to be Played”.
While we don’t have complete video archives over the years, here are a few that are welcome blast from the past…Enjoy!
Guild Acoustic Factory Tour
Ren Ferguson The Real Story of Gibson to Guild (Part 1)
A Look Inside the Guild Factory
Factory Tour - Premier Builders Guild Masterbuilt Guitars
Let's Meet Guild
Guild Surfliner Creation
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