Entries by Web Helper

Dealer Spotlight: True Tone Music, Santa, Monica, Calif.

TrueTone Music is a prime sanctuary for Guild aficionados. Located in Santa Monica, Calif, just a few blocks from the beach, TrueTone boasts 18-foot-high walls elegantly bejeweled with an exquisite selection of fine guitars, all carefully selected by co-owner Ken Daniels. “There aren’t any guitars that are going to make it on the wall of […]

The Joy Formidable Perform at Guild Lounge

 Welsh rockers The Joy Formidable offer an acoustic version of their hit “Whirring” from their debut album. Even though it’s unplugged, Ritzy Bryan and company still come thundering out of the gates with this rollicking tune.

Dealer Spotlight: Elderly Instruments, Lansing, Mich.

Every day, Elderly Instruments welcomes a large cult following that lusts after the finest quality instruments. Founded in 1972 by Stan Werbin, a biochemistry graduate of the University of Michigan, Elderly is quaintly nestled in Old Town Lansing, occupying 35,000 square feet of what used to be an Odd Fellows hall. Guild purchasing manager Mike […]

Guild F-40 Product Video Demo

Guild R&D project manager Chris Fleming shows off the Guild F-40 in this video demo. Find out about some of its differentiating specs and why its size makes it so excellent for finger-style playing.

Dealer Spotlight: Matt Umanov Guitars, New York, N.Y.

Matt Umanov Guitars in New York’s Greenwich Village bears the name of a legend. Umanov worked for Guild during his formative years and also studied under the great New York luthier John D’Angelico, widely regarded as one of the 20th century’s greatest arch-top instrument makers. He opened his first guitar shop in 1963 and worked […]

All-New Guild Acoustic Design Series Introduced

Guild is proud to announce the debut of its all-new GAD series (Guild Acoustic Design) guitars, which introduces new model types and continues a tradition of acoustic excellence by offering the latest in modern, performance-driven features and exceptional value. GAD series guitars feature all-solid tonewoods, dovetail neck joint construction and slim satin-finish necks for smooth […]

Dealer Spotlight: 8th Street Music, Pennsauken, N.J.

Family owned since 1940, 8th Street Music in Pennsauken, N.J., is a longstanding music store with a colorful history and a vibrant selection of the finest instruments. When founder Albert Hershman first opened shop, he had a small pawnshop, located on 8th and Market streets in downtown Philadelphia, that sold jewelry and a few musical […]

Acoustic Guitar Reviews Guild F-30CE

Acoustic Guitar magazine features a review of the Guild F-30CE Standard guitar in its September issue. “It is evident that great care was taken in the making of our F-30CE, a product of Guild’s New Hartford, Conn., production facility, which has been in operation since 2008,” notes reviewer Adam Perlmutter. “The gloss finish on the body […]

Dealer Spotlight: Robb’s Boulder Music

Robb’s Boulder Music in Boulder, Colo., holds a special place in the community, and it’s been that way since it was established in 1978. Founder William “Robb” Candler opened the shop in the once-vacant box office of the historical Boulder Theater. After the business grew, Candler moved it to several locations across town, and sold […]