Guild Headquarters - Santa Monica

Now Hiring: Product Manager

Guild Guitars is seeking to fill the full time position of Product Manager.

Key Activities and Responsibilities:

Product Development

  • Develop new products to build the brands
    • Knowledge of fretted instrument market and manufacturers
    • Develop growth and competitive strategies
    • Maintain database of competitive products, target customers, etc.
  • Manage, track and communicate schedule for products in development
    • Maintain up to date on each product’s progress/status, next action (who, what, when)
    • Timing and details of prototype, pilot and first production run (expected and actual)
    • Lead product development meetings monthly and follow-up on open items daily, keeping relevant parties informed
  • Market data, testing and feedback
    • Gather and summarize market data and product opportunity as part of the go/no-go evaluation and prioritization of new product ideas
    • Ensure prototypes and pilots are thoroughly tested, track testing and feedback for each stage/product variation, incorporate into product development team meeting schedule
    • Estimated opportunity/sales in first 6 months and 1 year
    • Work with product development team, sales, supply chain and marketing for strategic launch

Product Management

  • Train QI, to prepare for inspection and feedback of 1st production run and for on-going QI feedback (see below)
  • Train sales and customer service, and engage in continuous feedback on product – internal, customer and consumer
  • Product authority for marketing and sales (specs, web, video, advertising content)
  • Evaluate actual sales vs. expectation and determine actions needed – factory improvement, product adjustments/improvements, training and sales strategies, modified forecast for supply chain
  • Regularly assess products, suppliers and customers (existing and new) for changing market needs and competition

Skillsets / Requirements

  • Knowledge of guitar and musical instrument market
  • Understanding of product life-cycle, product development or supply chain experience a plus
  • Extremely organized and detail-oriented
  • Energetic, focused, and strategic with a “roll up your sleeves” attitude
  • Ability to develop strong personal and collaborative relationships internally and externally
  • Excellent and professional verbal and written communication skills including ability to listen, clarify, develop and clearly express ideas
  • Strong math skills
  • Comfortable multi-tasking and juggling multiple projects with multiple deadlines
  • Willingness to travel
  • Passion for music and ability to play guitar a plus


  • Salary commensurate with experience
  • Excellent benefits program including medical, vision, dental, life, retirement contribution, vacation and holidays

CMG offers competitive salary and incentive compensation, fully-paid employee medical coverage, and offers dental, vision, 401K, vacation and holiday benefits.  CMG is an equal opportunity employer. To submit your application, email your cover letter, resume, compensation requirements and references to with “Product Manager” as the subject. No phone calls please.

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